Orientation means direction For instance, an orientation program in cloud computing means, it is a program in which audience is directed towards considering "cloud" as a new approach. Orientation also means " focus". For instance, when we say currently our orientation is towards "saving power" we mean we are focused on "saving power". Another meaning of orientation is using some paradigm as basis for building something. For instance " objected oriented programming" is a programming approach in which " object" paradigm is central to everything. In an orientation, certain implications are obvious.
What is service?
The purpose of business to provide products and services for its customers. In general products are "tangible" things such as "car", soap" or "book" etc. For large part of 19th century business was dominated by product offering. Only in the second half of 2oth century Service became major business component and economic drivers. In fact, current economy is called " service economy" meaning major business transactions involve service offering. Services are "intangible" offering such as "consultancy", "transportation" etc.
In the context of IT business and with the wide spread adoption of web as a major business front, service has gained a broader meaning. For instance, when we use an email such as Gmail/hotmail we are using a "service".
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